“We hired Allison Moore after an exhaustive search for a local PR professional who could get us national attention for our April is Adult Learn-to-Swim Month campaign, run by U.S. Masters Swimming’s charitable arm, the Swimming Saves Lives Foundation. She stood out among the candidates for her strong newsroom and journalism background and her experience is why our campaign, now in it’s third year, has been a huge success.
Allison helped us build cause awareness and her media savvy got our message in front of major news outlets. We’ve had articles in the New York Times, Washington Post, NPR, USA Today, and many other publications, as well as TV and radio exposure across the country. Allison and her team booked radio media tours for swimming celebrities and those interviews, with syndicated morning-show DJs across the country, garnered much positive attention to the extent that our spokespeople have been invited back in subsequent years."