About Allison

Drawing on her strong national news background, extensive media contacts, communication skills and imagination, Allison uses print, broadcast and digital media to generate consumer “buzz” about new products and services. She also recognizes how to craft special events that create news and feature stories on behalf of her clients.

Bernanke-339 (1)Allison is a former news writer with NBC Television in New York, where she worked on the TODAY Show, and NBC News at Sunrise and has written extensively for regional magazines. Moving from news to public relations, Allison managed programs for clients like General Foods and its brands Tang™, Sanka™ and Maxwell House™. She handled the public relations program for The Marlboro Country Music Tour, starring Dolly Parton, Alabama, The Judds, George Strait and Randy Travis on a 40-city tour. She also worked on Marlboro Racing Team Penske during her years at Porter Novelli, an Omnicom company.

As a public relations expert, Allison’s solid experience as vice president in New York’s top public relations firm, Howard Rubenstein Associates, led to impressive, long-lasting results for her clients, including The School of American Ballet at Lincoln Center, The New York Landmarks Preservation Foundation, The Alzheimer’s Association, Team Pontiac, Slim Fast Foods, No Excuses Jeans and US Tobacco.

Allison’s high-profile assignments continued after she formed The Ward Group in 1994. She helped showcase Volkswagen’s launch of the new “Beetle,” the concept car of the decade, and much-heralded “Drivers Wanted” advertising campaign. Allison and her team were instrumental in the success of Taco Bell’s April Fool’s “Joke on America” regarding the company’s “purchase” of the Liberty Bell, resulting in Page One coverage around the world.

Allison managed a Disney production movie tie-in with Burger King Corporation, and launched the South Beach retail boutique for designer Nicole Miller. She also featured Ms. Miller’s designs in the Hotel Delano’s first fundraising event, “Creek Chic,” a benefit for Actor Paul Newman’s Boggy Creek Gang Camp for chronically ill children. The event was sold out and raised nearly $1 million on behalf of the charity.

Other Campaigns

Allison’s other notable campaigns include the launch of Capital Style magazine in Washington, D.C.; Baileys Irish Cream (UDV) and its sponsorship of the Miami Film Festival; HPNOTIQ consumer public relations; Wagenfeld Levine Attorneys at Law; LoJack Corporation; :10 Minute Manicure; and media relations for Ruth Fertel, founder of Ruth’s Chris Steak House and restaurant openings in Palm Beach, Winter Park and Coral Gables, Florida.

Allison has also driven national consumer public relations for PetSmart, Inc; Hasbro’s pet line of toys; Dave & Buster’s national theme dining franchise; Spec’s Music (50 stores in Florida & Puerto Rico); and Buca Di Beppo with more than 110 U.S. locations following an opening in Wellington, Florida. Allison also launched a Latin dining and entertainment concept Y Arriba! Y Arriba! in 2001 at Downtown Disney in Anaheim, California.

Allison most recently participated as a traveling team-leader on the award-winning national program titled “Alertness Matters,” sponsored by Cephalon, the international biopharmaceutical company. Alertness Matters is an educational campaign that toured select U.S. cities raising awareness and teaching the public the importance of being alert.

Ward Group PR

2012 USMS NationalsImage courtesy of Ward Group PR client,
U.S. Masters Swimming

BrokawImage courtesy of Ward Group PR client,
Ringling College Library Association

The Oaks Club ClubhouseImage courtesy of Ward Group PR client,
The Oaks Club