As Brand Manager of HPNOTIQ, one of the most recognizable premium vodka blends in the distilled spirits industry today; I have known and worked closely with Allison Moore, a freelancer, on public relations efforts on behalf of the brand.
I have been consistently impressed by her ability to garner results and placements outside the obvious trade stories. She has, in many instances, accomplished this by creating newsworthy and well-written feature pitches that helped tie-in with our ongoing brand strategies.
The media responded well, resulting in placements featuring HPNOTIQ specialty cocktails in ELLE, Southern Bride, Elite Traveler, New York Post, Tampa Tribune, Atlanta Journal Constitution, among many others. Allison worked closely with our ad agency and internal team for nearly two years in this regard.
Allison’s ability to work under pressure proved successful in deadline situations for HPNOTIQ on several occasions. I would recommend her public relations skills for employment without reservations.